Value Engineering

To maximize the value we deliver to customers, Ajax takes value engineering to the next level.

Everybody in the metal forming business wants to get better at what they do. No one wants to see their company fall behind.

To improve, metal forming companies routinely examine and tweak their production processes hoping to 1) increase part quality, 2) lower the cost of production, and 3) shorten turnaround time. Those are the big three. But safety, workforce development, customer response time, and other aspects of the business are also examined. Together, these and other measurables can add up to improved customer satisfaction when the right changes are made. Ajax is certainly not alone in engaging this process on a regular basis. But there are additional steps that can make a huge difference in customer satisfaction.


What if we “value engineer” a process for specific metal formed parts or a specific customer job? Could we compound the benefits? Absolutely.

For instance, take product lifecycle. Why form a part designed to last 50 years when its applied to a machine that is designed to last 20 or 3o years? That would add unnecessary costs that must be passed along to the customer and eventually the end user. We at Ajax help our customers avoid these unnecessary costs by doing a “cost-out” on every part we quote. We work closely with the customer to learn more about the application, then we use our experience, expertise, and production technology to recommend a process that will result in the best possible combination of part life, cost, and turnaround time.

Or, consider this example of a mass volume appliance part formed through progressive stamping. With the price of stainless steel fluctuating almost daily, alternative materials can make the difference between profit and loss in mass volume precision appliance stampings. But can you really replace 304 stainless steel in an appliance part designed to last through 500,000 cycles in a highly corrosive environment?  Ajax found an alternative to stainless steel that reduced materials costs by 50 percent with no sacrifice to quality. We even paid for the testing to prove it. Results to date: 10 MM parts produced with 0 PPM.

Value engineering at the customer job level is a great way to improve the customer experience. But only well trained and very experienced salespeople and engineers have the skills to assess customer applications and make reliable recommendations that meet specifications.  At Ajax, we have these skills in abundance.  We believe that our investments in workforce development, capital equipment, and innovative methods will keep us in a leadership role for decades to come.

We invite you to contact us today and find out more about the Ajax approach to value engineering.